Good day? Treat. Bad day? Treat. We know little treat culture all too well.

But some things take more than ice cream. They take therapy.

So for Rula’s (online therapy) Mental Health Awareness Month campaign, we teamed up with Van Leeuwen to serve Therapy in a Pint. Buy a scoop of ice cream and get a pint of free therapy to take home. Literally.

The campaign showed up in Van Leeuwen stores across the country and launched with an ice cream truck takeover in New York.