To launch JCPenney’s newest plus-size collection, we released a film titled Omitted, starring Ashley Graham — a movie that doesn’t actually exist. Because while 67% of women are plus size, less than 1% are ever cast as leading characters in Hollywood.

Super messed up. So, we made some noise, had major fun with supermodel Ashley Graham, and dropped an absolute banger of a collection — complete with an action thriller trailer that actually played in theaters for a limited time.